What is Email Marketing?
Email marketing is a highly effective way of sending your commercial message to a list of contacts via email. Many companies now choose email marketing over other traditional forms as it allows you to convey your message quickly and directly to the people you want to target. It is also an efficient way of staying in touch with previous and current clients, promoting customer loyalty and repeat business.
Why you need Email Marketing?
Because you are able to pick the recipients, this type of direct marketing approach ensures that selected clients receive valuable information about your products, services and promotions. This builds brand loyalty. You are also dealing with opt-in clients who have agreed to receive your communications.
The Benefits of Email Marketing
- It’s cost-effective. There are initial setup fees, but when compared to traditional marketing platforms email marketing services comes out ahead for long-term affordability and effectiveness.
- It’s quick and efficient. A single click allows you to send a uniform message to hundreds or thousands of email addresses. Best of all – these people signed up to receive your news, so you have a captive audience!
- It enhances client relations. Staying in touch with your clients fosters brand loyalty and repeat business.
- It’s measurable. Email marketing provides measurable results that you can use to improve your marketing strategy.