The Importance of Blogging
By: Steve

The Importance of Blogging

As​ ​you​ ​can​ ​tell,​ ​we​ ​took​ ​a​ ​little​ ​break​ ​from​ ​​blogging​ ​​for​ ​a​ ​bit.​ ​After​ ​our​ ​launch, ​we​ ​received​ ​a successful​ ​amount​ ​of​ ​traffic​ ​and​ ​the​ ​blogging​ ​took​ ​a​ ​back​ ​seat.​ ​We​ ​know​ ​this​ ​is​ ​bad,​ ​we​ ​tell our​ ​customers​ ​it​ ​is​ ​bad…​ ​it’s​ ​like​ ​the​ ​mechanic​ ​with​ ​the​ ​banged-up​ ​car.​ ​We​ ​didn’t​ ​need​ ​more traffic​ ​so​ ​we​ ​stopped.​ ​Big​ ​Mistake.

Why​ ​this​ ​is​ ​such​ ​a​ ​big​ ​mistake​ ​is​ ​because…​ ​well…​ ​​SEO​​ ​gosh​ ​darnit!​ ​(Among​ ​other​ ​things).

Like​ ​the​ ​intro​ ​to​ ​Workaholics:​ ​You​ ​Gotta​ ​Be​ ​Fresh!​ ​Google​ ​loves​ ​it​ ​when​ ​you​ ​upload​ ​new content​ ​for​ ​it​ ​to​ ​Index​ ​and​ ​rewards​ ​you​ ​with​ ​better​ ​visibility​ ​when​ ​you​ ​are. But​ ​that’s​ ​not​ ​the​ ​only​ ​benefit.

Blogging​ ​allows​ ​you​ ​to​ ​go​ ​after​ ​longtail​ ​keywords​ ​that​ ​you​ ​would​ ​not​ ​be​ ​able​ ​to​ ​stuff​ ​into​ ​your site​ ​otherwise.​ ​It​ ​can​ ​also​ ​position​ ​you​ ​as​ ​a​ ​“thought-leader”​ ​in​ ​your​ ​industry.​
You​ ​can​ ​use your​ ​blog​ ​content​ ​as​ ​a​ ​pillar​ ​for​ ​your​ ​social​ ​media​ ​content,​ ​and​ ​even​ ​increase​ ​search​ ​engine traffic!

The​ ​beauty​ ​of​ ​blogs​ ​is​ ​they​ ​do​ ​not​ ​HAVE​ ​to​ ​be​ ​long!​ ​With​ ​the​ ​current​ ​attention​ ​span​ ​of people​ ​on​ ​the​ ​internet,​ ​you​ ​can​ ​generally​ ​state​ ​the​ ​facts​ ​without​ ​having​ ​to​ ​go​ ​into​ ​lengthy and​ ​unnecessary​ ​detail…​ ​but​ ​don’t​ ​tell​ ​other​ ​marketers​ ​that.

Now​ ​there​ ​are​ ​plenty​ ​of​ ​other​ ​decent​ ​reasons​ ​to​ ​have​ ​a​ ​blog…​ ​for​ ​instance, ​you​ ​can​ ​build relationships​ ​with​ ​customers​ ​who​ ​follow​ ​you​ ​consistently,​ ​offer​ ​keen​ ​insight​ ​and​ ​advice​ ​and you’ll​ ​probably​ ​see​ ​countless​ ​other​ ​reasons​ ​if​ ​you​ ​Google​ ​the​ ​importance​ ​of​ ​blogs,​ ​but​ ​at​ ​the end​ ​of​ ​the​ ​day,​ ​the​ ​most​ ​important​ ​is​ ​how​ ​it​ ​affects​ ​your​ ​SEO.

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