Facebook is Ditching it’s Five Star Ratings in Favour of Recommendations
After much speculation, Facebook is ditching it’s five-star ratings in favour of recommendations and are currently rolling out a Yes/No ‘Recommendations’ system for business page, this will likely replace the current five-star-rating system. The average rating out of 5 shown on the page will remain for now.
Page viewers can now easily indicate if they recommend your business to others by simply answering "Yes" or "No", and can have the option of expanding on those recommendations with tags, text and photos to assist in adding a richer level of user interaction with pages. By selecting a tag, they can help themes emerge in the feedback from recommendations, making it easier for potential customers to see what your business is known for.
Recommendations will appear on your Page and are discoverable across Facebook when people are searching for or talking about your business. Because people tend to trust the opinions of those they know best, these recommendations will be surfaced most prominently.
These changes will hopefully lead to a richer experience and bring Facebook business pages back to the fore.