Blue Marlin Fishing Rods

Project Details

To redesign the website of South Africa's leading fishing rod manufacturer into a self managed, modern and responsive design with a focus on improving SEO rankings and reflect the company's corporate image. To date the site has seen a 300% increase in traffic since re-launch.

Company Details

Blue Marlin Fishing Rods has been at the forefront of South African fishing tackle manufacturing since April 1960. By constantly introducing innovations, our manufacturing company has been able to compete successfully against imported products from some of the best known international fishing tackle brands.

Blue Marlin Fishing Rods

About Us

FrogWorks studio had it’s beginnings several years ago in the seaside suburb of Gonubie in East London, where the abundance of delicate and beautiful tree frogs could be heard singing all through the wet season. They served as inspiration for the company both through their beauty and never-say-die attitude when it came to getting noticed by their mating calls.

Due to an increase in work nationally and in particular the Western Cape, FrogWorks relocated to Durbanville in Cape Town to pursue their ongoing passion for all things web.