What is SEO?

search engine optimization

With 4.59 billion pages indexed on the internet (and counting) it's a wonder anyone can find anything they're looking for. Sorting through all that information, making it easily accessible to internet users thankfully falls to the leading search engines who's job is to serve relevant content to search users.

In order to do this they employ flexible and ever evolving Algorithms. The better the engine is at delivering relevant content to users, the more the users will return to make use of their service.

Search engines manage this mass of data by crawling web pages 24/7 using the information available to them through the content provided on the site along with the viral nature of the pages to determine their placement in results and the weight they will carry.

Elements like page titles, keywords, the amount of traffic the site receives, external links that point to the pages and how authoritative those links are, all count towards where a site will be ranked in related keyword searches.

The ultimate goal of any website owner is to rank on page one for related keyword searches via search engines. Various techniques have been utilised in order to achieve that goal, some effective, some infective and some downright dishonest...